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Use case

SMS for Retail & E-commerce

From order confirmations to abandoned cart recovery, BritishText helps UK retailers communicate with customers at every stage of the buying journey.

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98%

SMS open rate

45%

Average SMS click-through rate

3 min

Average time to read an SMS

5×

Higher response rate vs email

How retail businesses use BritishText

Whether you're a high street store or a growing e-commerce brand, SMS gives you a direct, high-impact channel to your customers.

Order confirmations

Send instant SMS order confirmations the moment a customer places an order. Reduce customer service calls and build trust from the very first touchpoint.

  • Trigger automatically on order placement via API or Zapier
  • Include order number, summary, and expected delivery date
  • Branded sender ID so customers recognise your business instantly
  • Works alongside email — SMS has 98% open rates vs ~20% for email

Delivery updates

Keep customers informed at every stage of the delivery journey. Proactive updates reduce “where is my order?” queries and improve satisfaction scores.

  • Dispatch notifications with tracking links
  • Out-for-delivery alerts to reduce failed deliveries
  • Delivery confirmation messages
  • Exception alerts for delays or issues

Abandoned cart recovery

Recover lost revenue by reaching customers who added items to their cart but didn't complete purchase. SMS outperforms email for recovery campaigns.

  • Trigger messages 1, 24, and 48 hours after abandonment
  • Personalise with the customer's name and product details
  • Include a trackable short link back to their cart
  • A/B test message copy to optimise conversion rates

Promotional campaigns

Reach your entire customer base in seconds with targeted SMS promotions. Announce sales, exclusive offers, and new product launches directly to their pocket.

  • Segment your list by purchase history or location
  • Schedule campaigns for optimal send times
  • Track click-through rates and redemptions
  • Comply with PECR — opt-in management built in

Review and feedback requests

After a purchase or delivery, automatically request a review or satisfaction score. SMS response rates are significantly higher than email for feedback collection.

  • Automated post-purchase follow-up sequences
  • Short link to your review platform or feedback form
  • Capture NPS scores via SMS reply
  • Trigger based on order completion or delivery confirmation

Loyalty and VIP programmes

Keep your best customers engaged with exclusive SMS updates. VIP early access, birthday offers, and loyalty point reminders drive repeat purchases.

  • Segment your VIP tier and message them separately
  • Birthday and anniversary automated messages
  • Loyalty point balance reminders
  • Exclusive early access to sales and new products

Stay compliant with PECR

All marketing SMS in the UK must comply with the Privacy and Electronic Communications Regulations (PECR). BritishText automatically handles opt-out requests and maintains consent records to help you stay on the right side of the rules. Learn more about our compliance features.

Start messaging your customers today

7-day free trial. 50 SMS credits included. No credit card required.

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